# Project brief: [Project name]

> Fill in the brackets and delete what you don't need. A good brief fits on one screen and answers three questions: why this, why now, and how we'll know it worked.

**Owner:** [Name] · **Reviewers:** [Names or roles] · **Status:** Draft

## Summary

[Two or three sentences a busy reviewer can read first. What are we doing, for whom, and what changes when it's done?]

## Problem

[What is happening today, and what does it cost? Point to real signals (support themes, research notes, numbers) and say where each one came from.]

## Goals and non-goals

- **Goal:** [An outcome you can check later, stated plainly]
- **Goal:** [A second outcome, only if there really is one]
- **Non-goal:** [Something people might reasonably expect that this project will not do]

## Audience

[Who is this for first? Be specific enough that someone could name three of them.]

## Scope

| In scope | Out of scope |
| --- | --- |
| [Something we will deliver] | [Something we are deliberately leaving out] |
| [Something we will deliver] | [Something for a later round] |

## Milestones

| Milestone | Owner | Target |
| --- | --- | --- |
| Brief approved | [Name] | [Week] |
| First review round | [Name] | [Week] |
| Ready to ship | [Name] | [Week] |

## Success measures

- [A measure, the number that counts as success, and when you will check it]
- [An early warning sign that should make us change course]

## Risks and open questions

- [ ] [Risk or question] — **owner:** [Name]
- [ ] [Risk or question] — **owner:** [Name]

## Notes for reviewers

> Say what kind of feedback you need this round (direction, detail or a final check) and point reviewers at the sections that matter most.