GitBook charges $249/month for visitor authentication — and it can't host arbitrary HTML. display.dev publishes any HTML or Markdown behind company SSO for $49/month flat. No editor required.
| display.dev | GitBook Ultimate | |
|---|---|---|
| Monthly cost | $49 | $249 |
| Visitor authentication | ✅ | ✅ |
| Arbitrary HTML hosting | ✅ | ❌ |
| CLI publishing | ✅ | ❌ |
| MCP integration | ✅ | ❌ |
| Structured documentation editor | ❌ | ✅ |
| AI search on docs | ❌ | ✅ |
| Unlimited viewers | ✅ | ✅ |
| Git sync (Markdown) | ✅ (publish dir) | ✅ (native) |
GitBook's free and Premium ($65/month) tiers don't include visitor authentication. To restrict a GitBook space to specific viewers — a company's internal team, for instance — you need Ultimate at $249/month.
For the specific job of "share HTML or Markdown with my company," that's $200/month more than display.dev for a feature set that excludes arbitrary HTML hosting.
GitBook is a documentation platform. It has an editor, a page tree, collaborative authoring, and AI-powered search. For teams building and maintaining structured developer documentation, it's strong.
It cannot host arbitrary HTML. Claude Code artifacts, Playwright reports, Jupyter exports, D3 visualizations — none of these can live in GitBook. GitBook hosts GitBook-formatted content.
display.dev has no editor. It publishes files. Any HTML file, any Markdown file, from any tool, to a company-authenticated URL.
Yes. GitBook for maintained developer documentation. display.dev for ad-hoc artifacts, AI-generated content, and anything that isn't structured docs. Most teams that use both don't see them as competing.
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Authentication. Viewers click a link and sign in with their Google or Microsoft account, or a one-time password. No app to install. No account to create. No IT ticket.
Comments. Inline comments on every artifact. Your agent reads them via MCP, updates the document, resolves the thread. The artifact stays a living document, not a one-shot screenshot.
Publish in 15 seconds. dsp publish ./file.html from your terminal, or one sentence in Claude Desktop. No git repo, no deploy pipeline, no project to configure.
Permanent URLs. Every artifact gets a URL that keeps working. Share in Slack, link in Notion, paste in email. It still works six months later.
Unlimited viewers. No per-seat pricing at any tier. Share with your PM, exec, legal team, or designer for the same flat price.
Any agent. Claude Code, Codex, and Cursor all work, along with anything else that creates HTML or Markdown output. Not locked to one provider.
No. GitBook renders its own content format. You cannot upload and serve an arbitrary HTML file through GitBook.
No. display.dev is a publishing tool. Create content in any tool you use; publish it with one command.
Ultimate: $249/month.
Free tier. No credit card. One-time password auth on free, Google + Microsoft SSO on Teams ($49/month flat).